Jeff was destined to be in the marketing business. He is from a long line of arts and communications pros, including parents who were missionary publishers in Central America. A variety of cultural and creative influences – combined with formal training at Stephen F. Austin State University – give Jeff a unique perspective on both marketing and life. Jeff’s first independent venture was Source Communications, a graphic design group that grew into a full-service ad agency, Millet & Fox, within two years. In 1991, Jeff joined David Holmes to form Holmes Millet Advertising. Jeff not only is a talented designer, but also has a strong sense of the power of the brand. He has created brand identities and directed advertising projects for hundreds of companies, including Diageo/Crown Royal, Courtyard by Marriott, Frito Lay, GTE, Pepsi, Subway, Dodge Trucks and more. His sports and entertainment marketing experience includes promoting The Dallas Mavericks and The Big 12 Conference, plus work with celebrities such as Ringo Starr, The Dixie Chicks, Gloria Estefan and others. Jeff’s ability to be unfazed by the most difficult marketing challenges may directly correlate to the time he spends cleaning out horse stalls at his “ranchito” in the rural town of Ovilla, Texas. His home’s country setting allows plenty of time for two of Jeff’s favorite leisure activities: playing with his kids and riding his horses.